Author: Andrea Frazier

8 Things About SEO to Unlearn in 2019

.8 Things About SEO to Unlearn in 2019 (And what you should learn RIGHT NOW) // There are SEO tactics that worked really well in 2010, that people are still doing today. Today I’m going to share with you eight things that you need to unlearn when it comes to SEO and what you should be doing in 2019 instead. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ I’m curious because if it is, I want to find out what these old school tactics you’re leveraging, because I’ll show you what to do instead. The first thing I want you to unlearn is only focusing on external links. Everyone’s like oh my god, back links is the number one factor in Google. No, there’s a ton of factors in Google, and just building links from external sites isn’t going to do you justice. You need to also build internal links. If you don’t build internal links, your rankings aren’t going to climb. If you look at my site, you’ll notice that I rank for things like online marketing, and I rank for things like SEO, it’s because I’m internal linking my pages together. If you don’t internal link, you’re not going to do as well. So when you find a good opportunity to internal link, even if it doesn’t have the right anchor text, that’s okay. You need to do what’s best for the user.

The second thing I want you to unlearn is, you can’t just write content for SEO. Everyone’s doing key word research these days. Heck, I even had a tool called Uber Suggest that I’ve released for free that helps you do a keyword research. But there’s an issue. When you see a list of all the other related terms, you may end up taking them and just putting them into your website. Yep, putting them into your website is writing content for search engines. You got to make sure that you’re powering the best experience for people because you don’t want them reading your dog food article and just be like wait, this just has keywords in there. All that it’s doing is just inserting 500 keywords related to dog food and this article doesn’t provide any value. The third mistake that you need to unlearn is targeting high traffic key words that have no intent. For example, I rank for terms like SEO.

Do you think that terms drive me any business? You would think so, but no, it doesn’t, why? Because most people who research that term are just looking to understand what SEO is, how it works. They’re not necessarily looking to pay an ad agency. The fourth thing I want you to unlearn is building a lot of back links. Everyone believes that you need quantity. No you don’t need quantity. A good example of this is my friend Todd Malicoat. Years and years ago had a forex site, and he ranked on page two of Google in less than six months of creating it. Can you guess how many back links he built? Less than 20.

All he did was going to the sites that already rank in the top 500 for the term forex, and he went to those sites and convinced the owners to link to his site. It’s not about quantity, it’s about quality. The fifth one is SEO is about tactics, tricks and gimmicks. If you look at Google, their mission is to make sure that when someone does a search, they’re getting the best most valuable information for them. They don’t want them to have to go to five, 10 different pages, they focus on the user.

The sixth mistake that you need to unlearn is focusing on rankings. Ahrefs did a study, and do you know what they found out? That the number one listing only gets the majority of the clicks 49% of the times. Rankings aren’t everything. For example, I get more traffic than some of the people that rank higher for me for terms like SEO tips because of Rich Snippets. Even though I don’t rank at the top, I still get more traffic due to Rich Snippets. When you get included in that, that’s what’s called ranking zero, you can actually get more traffic. It’s not always about ranking number one, it’s about ranking for the right terms, providing the best user experience, and eventually slowly climbing up to the top. The seventh mistake that you need to unlearn is focusing on key words in the bad ways. People still stuck key words in their title tags, their meta descriptions, their content. So what worked for some of these people in the past when it comes to key word stuffing won’t work for you.

And last but not least, content marketing replaces SEO. That’s a huge myth, that’s not true. Everyone’s like yeah if you want to rank, you just need to create a ton of content. Not necessarily. If you don’t have the fundamentals right, content marketing isn’t going to do wonders for you. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

As found on Youtube

4 Easy Steps to Marketing Your Local Business Online

Getting more people to your storefront used to be hard before the Internet, but not anymore. Through 4 steps you can get more localized traffic. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_… Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Step #1: Get into the local pack. When you perform a search for any localized term you’ll notice a map at the top and 3 localized listings. You want your business to be placed within there. By setting up Google My Business you are likely to get placed in there. Just submit your business name, address, and phone number. Step #2: Optimize for localized SEO. Under the local pack are organic listings, you can also be placed there. Place localized keywords within your webpage. Make sure you also include your address, location and contact details on your website. Once you do that ask your

local chamber of commerce to mention your business. By getting localized links you will rank higher for local keywords. Step #3: Increase your click through rate. Having a well-placed listing doesn’t ensure you will get traffic. Generate more reviews so you can get more clicks. You can do this by asking your customers to leave reviews online. Also, use schema markup so your listing stands out. If you are using WordPress the Yoast SEO plugin will automatically add schema markup. Step #4: Don’t rely on Google. Use sites like Tripadvisor and Yelp to get more local traffic. Encourage reviews on these sites and do whatever you can to satisfy customers. When someone leaves a bad review, take their feedback to heart and work on improving the experience for future customers.

As found on Youtube

Heavy Duty Gas or Diesel? Which Truck Is Best For You?



( http://www.TFLtruck.com ) Heavy Duty Gas or Diesel? Which Truck Is Best For You?

( http://www.patreon.com/tflcar ) Please visit to support TFLcar & TFLtruck.

Check us out on:
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Twitter: ( https://www.twitter.com/tfltruck )
and now even Truck Videos on YouTube at:
The Fast Lane Truck ( http://www.youtube.com/user/tflcar )
and classic cars as well at:
TFLClassics ( http://www.youtube.com/user/ClassicsUnleashed )

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Secret to Success Selling Cars

when’s the last time you went out and bought something that that you just had to have something you were excited to buy, for some people it might be going out and getting that new cell phone it could be getting a new computer. For for my wife recently it was getting a new grand cherokee that was something that she really wanted, she was excited about getting a new grand cherokee and and I remember us driving to the dealership and was kind of funny because she was asking me questions about it how’s it Drive and what’s the performance and what’s the ride going to be like compared to what she was currently driving and and it was pretty cool she was excited about she was very emotional about getting it in a good way in an excited way, and we get to the dealership and sales person finally comes up and greets us and we have a little conversation and then salesperson never really build any rapport got to know her, and just out of the blue says well would you like to take the the grand cherokee for a drive? and the first thing she says was, no.

I’m thinking we just spent 25 minutes talking about how excited you were to drive the grand cherokee all the way to the dealership and now you say no. so my job was to make sure she definitely drove that grand cherokee but it’s, I guess the most important thing to understand guys, is when people come on our lot they’re emotional right some of it some of it could be fear some of its excitement but we have to understand there’s two parts of the emotion we have to deal with, with customers, we have to deal with the emotional part of selling and we have to deal with the logic part of selling because here’s how it works… think about a customer this way, right, we have the sales process and for all you guys have been through class you understand when we talk about quadrant 1, that’s the greeting the needs and analysis the trade walk, quadrant 2 is doing the high-impact presentation demonstration quadrant 3 is closing and overcoming objections, quadrant 4 is the negotiation and then you have the delivery, right.

So the customer comes on the lot, here’s what we know; their emotions are high, and my job is is to keep their emotions as high as I can as long as I can, but we also have to deal with the logical part of the deal. so the customer comes on the lot, here’s the customer there’s somewhere high on the emotional chart that customer comes in my job as a salesperson your job as a sales person is to keep that customers emotions as high as I can as long as I can, okay because eventually when i get to the negotiation that customer then is going to become logical that’s just how we are.

Once I sit down and start talking about numbers it becomes a very logical decision we’re looking at budget, we’re looking at at what their current payment is versus our old payment their down payment we’re looking at fuel economy insurance costs all those force that customer to become logical which is perfectly normal and if i do a really good job at the negotiation right, if I kept the customers emotion as high as I can as long as I can, all the way through the sales process I get to the negotiation do a great job here and delivery the customer is as excited if not more excited than they ever will be in that entire car deal that’s ideally what we’re trying to accomplish with a customer ok.

Well, think about us as sales people where’s our emotions typically? I mean in real life aren’t we are we pretty emotional creatures I mean sometimes our emotions may be really high in a positive way it could be our emotions are low in a negative way whether you’re having a good month or a bad month but typically our emotions as salespeople they go right along this line here, and if you look at the chart the biggest gap we run into is in quadrant four in the negotiation is our biggest challenge and that’s when you guys really really really have to focus, because we got to understand the customer’s logical and at this point we’re still emotional right we’re still emotionally and financially attached to the car deal so if you can do a good job right here keep your emotions in check, your going to have a good high quality successful win-win negotiation. So this is ideal. What can happen? What causes all this to go wrong? Well if you’re not careful, customer comes on a lot early on we started asking him questions: How much you want to spend a month? How much down payment do you have? What kind of budget you have? What do you owe on your trade? What’s your credit like? and if this, or or in our defense the customer will bring those up.

They’ll ask us: What’s the best deal, I’ve been on the internet? …and it if you’re not careful, you start talking numbers you start talking price so now think about this; customer is excited, they come on the lot we start talking numbers, budget, payment. What happens? Do the customers emotions go up or down? Doesn’t it come down? And now that customer early on first five or ten minutes of the deal, now they’re becoming logical.

I’m forcing that customer to think about numbers so now they’re thinking about numbers, payment, down payment, can they afford the car? Maybe they can, maybe they can’t. And then my job as a sales person what we have to do now is try to get their emotions back up. When we do our high impact presentation and demonstration, and we know that we’re never going to get their emotions as high as they would have been, and then we get back over to the negotiation, and the customer is never happy and if you do make the deal when they take delivery, that’s when they say they felt really pressured in the negotiation. Well they did because we artificially force these customers to negotiate twice in the car deal. it’s this talking price early on. Taking the customers emotional state to be in logical in the first 10 minutes or so when they get to the dealership, then never being able to get that emotional peak back with that customer negotiating with them again once we get back from the demo if we actually went on the demo, and now the customer, they’re the ones that bury you on the CSI so, it’s look, if you want if you really want to increase sales, understand your buyers.

When they walk on the lot don’t let yourself fall into the trap of talking numbers of talking price of making that customer become logical before they have to be. Let’s keep their emotions as high as we can as long as we can. When i get over here to the negotiation, now i need to make sure I control my emotions, because whoever cares least about a deal wins. Okay. I need to make sure I keep them in check I focused on the logic making it makes sense why that customer needs to get this car. They take delivery. That’s when you make the most amount of money. That’s when you’re going to have your best CSI. Which in the long run is going to give you more repeat business, it’s going to give you a referral business, and that’s how you become a top producer, a high volume, high grossing salesperson.

So the next time a customer walks on your lot, remember get their emotions as high as you can as long as you can. Don’t force that customer to become logical until you get in the office. Remember build value on your feet talk price on your seat. Don’t let your emotions take over the deal, and I promise, I promise you, this is how to be more successful selling cars. .

As found on Youtube

How Much Does Marketing Cost?

As found on Youtube

How much does marketing cost?

We get this question A LOT. And it’s reasonable to want to know! You’ve gotta know the financials so you can make decisions that are right for your business.

Think about this though – the answer is important, but the question being asked is wrong.

We’re used to this idea of “transactional” sales.
Meaning I give you X$ for a widget and receive that widget from you. We see this across nearly every sales channel – Spend $1 on an app and get a certain amount of functionality back. Buy $1,000 worth of TV commercials, get a pre-defined amount of TV commercials.

Digital marketing is different.
It’s easy to get trapped in the thinking that marketing is transactional. I give you X$ you give me Y leads. Or X$ for Y impressions. That’s a risky way to do business. When you’re buying leads its a race to the bottom. When you’re paying for impressions you’re paying for eyes on your ad, not action.

Marketing costs are variable based on literally millions of data points.
Your industry, location, target market, demographics, previous marketing history, competition, channels used, search volume, what you’re selling, and even your goals go in to making up your actually marketing investment.

How Reliable is the Ford Raptor? 2014 Raptor Long-Term Update

( http://www.TFLtruck.com ) How reliable is the Ford Raptor? 2014 Raptor long-term update.

( http://www.patreon.com/tflcar ) Please visit to support TFLcar & TFLtruck.

Check us out on:
Facebook: ( https://www.facebook.com/tfltruck )
Twitter: ( https://www.twitter.com/tfltruck )
and now even Truck Videos on YouTube at:
The Fast Lane Truck ( http://www.youtube.com/user/tflcar )
and classic cars as well at:
TFLClassics ( http://www.youtube.com/user/ClassicsUnleashed )

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Meet the One Million Mile Toyota Tundra Still with Its Original V8!

( http://www.TFLtruck.com ) On this episode of The Fast Lane Truck, we go in depth with the Chief Engineer for Tundra and Tacoma with a 2007 Toyota Tundra with over one million miles.

Dirt Road Traveler by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
Artist: http://audionautix.com/

( http://www.patreon.com/tflcar ) Please visit to support TFLcar & TFLtruck.

Check us out on:
Facebook: ( https://www.facebook.com/tfltruck )
Twitter: ( https://www.twitter.com/tfltruck )
and now even Truck Videos on YouTube at:
The Fast Lane Truck ( http://www.youtube.com/user/tflcar )
and classic cars as well at:
TFLClassics ( http://www.youtube.com/user/ClassicsUnleashed )

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Regular Car Reviews: 1995 Mazda Miata MX-5

Here is RCR’s Part 2 of the Miata https://www.youtube.com/watch?v=mZEVLQQ7uEc

Support RCR https://www.patreon.com/regularcarreviews

This Miata was donated by: Vengrenyuk
See this car compete in autocross on his channel.
http://www.youtube.com/user/vengrenyuk

The Mazda Miata is like a Harley Davidson Sportster 1200; it defines an entire phylum of vehicles. Do you want a fun sports car? Here’s your Mazda MX-5 Miata. There are folks who dive Miata’s as their only mode of transportation, and they work. How they brave East Coast slosh winters, I don’t know. I do know that the Miata is the dirty cheat-code of cars. No one can bust you for driving a Miata because the little bugger is perfect. UGH. You’re just a #1 winner all the time. It just bugs me that the Miata has no lovable faults. Yes it’s small…ok…yea it’s a little slow for a sports car. It’s just, it take no grand risks. It’s a ham sandwich with lettuce, cheese, and tomatoes.

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