Tag Archives: marketing

4 Easy Steps to Marketing Your Local Business Online

Getting more people to your storefront used to be hard before the Internet, but not anymore. Through 4 steps you can get more localized traffic. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_… Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Step #1: Get into the local pack. When you perform a search for any localized term you’ll notice a map at the top and 3 localized listings. You want your business to be placed within there. By setting up Google My Business you are likely to get placed in there. Just submit your business name, address, and phone number. Step #2: Optimize for localized SEO. Under the local pack are organic listings, you can also be placed there. Place localized keywords within your webpage. Make sure you also include your address, location and contact details on your website. Once you do that ask your

local chamber of commerce to mention your business. By getting localized links you will rank higher for local keywords. Step #3: Increase your click through rate. Having a well-placed listing doesn’t ensure you will get traffic. Generate more reviews so you can get more clicks. You can do this by asking your customers to leave reviews online. Also, use schema markup so your listing stands out. If you are using WordPress the Yoast SEO plugin will automatically add schema markup. Step #4: Don’t rely on Google. Use sites like Tripadvisor and Yelp to get more local traffic. Encourage reviews on these sites and do whatever you can to satisfy customers. When someone leaves a bad review, take their feedback to heart and work on improving the experience for future customers.

As found on Youtube

How Much Does Marketing Cost?

As found on Youtube

How much does marketing cost?

We get this question A LOT. And it’s reasonable to want to know! You’ve gotta know the financials so you can make decisions that are right for your business.

Think about this though – the answer is important, but the question being asked is wrong.

We’re used to this idea of “transactional” sales.
Meaning I give you X$ for a widget and receive that widget from you. We see this across nearly every sales channel – Spend $1 on an app and get a certain amount of functionality back. Buy $1,000 worth of TV commercials, get a pre-defined amount of TV commercials.

Digital marketing is different.
It’s easy to get trapped in the thinking that marketing is transactional. I give you X$ you give me Y leads. Or X$ for Y impressions. That’s a risky way to do business. When you’re buying leads its a race to the bottom. When you’re paying for impressions you’re paying for eyes on your ad, not action.

Marketing costs are variable based on literally millions of data points.
Your industry, location, target market, demographics, previous marketing history, competition, channels used, search volume, what you’re selling, and even your goals go in to making up your actually marketing investment.